When was the last time you looked at a home services website and thought, wow, this feels fresh, fun, and actually helpful? Yeah… we didn’t think so.
Most home service and moving-related platforms look like they were designed by the same people who make tax forms—boring, overly complex, and stuck in the past. That’s why DomiSource is doing things differently. Our design and brand style take inspiration from companies like Lemonade, the disruptor in the insurance world that turned an old-school, paperwork-heavy industry into something simple, engaging, and actually enjoyable to interact with.
We’re bringing that same bold, clean, and human-first approach to moving, home management, and the services that come with it. Here’s how—and more importantly, why.
Wherever DomiSource appears, our messaging must be unmistakably ours—visually, verbally, and emotionally. It should resonate with the times we live in, connect meaningfully with the people we’re speaking to, and leave a lasting, positive impression.
Every piece of communication must embody the distinctive character of DomiSource—a tone, style, and heartfelt authenticity that sets us apart and can’t be replicated, because it’s genuinely who we are. Wherever our advertising appears, it must be graphically, literally, musically, and cinematically recognizable as a quality effort.
It must reflect a rare and perceptible sensitivity to the times in which we live, the people to whom we are talking, and the impression we leave on them. And it must have a character that immediately identifies it as DomiSource’s advertising—a tone of voice, a look, and an underlying decency and warmth that others cannot copy because they do not feel it as we do!
A not so serious guide to ....
some fairly serious stuff
This book contains everything there is to know about DomiSource. How we look, feel, sound, speak and move. Come back regularly for our latest assets and guidelines.
How to navigate this book
The DomiSource brand book is divided into an introduction, our core elements, and how it all comes together in the real world. In each section, you'll find guidelines, rules, and all the downloads you'll ever need. Please use them. For special requests, contact the marketing design team at marketing@domisource.com