To maintain a consistent and recognizable brand identity, please adhere to the following guidelines when using colors in logos, accents, icons, and illustrations. The colors listed below are to be used exactly as specified for our logo and Domi-related accents.
No modifications, tints, or variations should be applied
- All icons and illustrations must use the brand colors at 50% transparency to maintain a softer, cohesive visual style.
- No fully opaque brand colors should be used in icons or illustrations unless specifically approved.
- Default is Eggshell
- If using a Scene Illustration then use white background to the bottom of the scene illustration.
Primary Colors
A color palette is a predefined selection of colors chosen to represent a brand consistently across various materials and platforms.
Neutral Colors
The name says everything. These neutral tones are perfect for when you need something discreet and easy on the eye. They make great companions to our main colors and work well as a background.
Gradients
Color gradients involve the transition between two or more colors in a gradual manner, often used to add depth and visual interest to designs. In branding, color gradients may be employed sparingly to enhance certain elements while still maintaining the overall brand identity and consistency.
Moonstone / Spanish Orange
Princeton Orange / Mustard Yellow
Maximum Blue Purple / Baby Pink
Sage / Orange-Yellow
Extended Color Palette
The extended palette expands upon the primary color palette by introducing additional colors that complement the brand's identity. These colors are used to add depth and flexibility to the brand's visual language while maintaining consistency and harmony across diverse applications.
Ensuring ADA accessibility
Ensuring ADA accessibility is essential to creating an inclusive experience for all users. It's our responsibility to confirm that all work complies with ADA regulations, providing equal access and usability for individuals with disabilities. Every design, feature, or update must meet accessibility standards to avoid barriers and deliver a seamless user experience. For convenience, use this Accessibility Compatibility Testing Tool located here https://webaim.org/resources/contrastchecker/ to verify compliance and address any issues before finalizing work.