Typography guidelines provide instructions on how to use fonts effectively to maintain consistency and readability across all brand materials. This includes specifications on font choices, sizes, styles, and spacing for headings, subheadings, and body text, ensuring a cohesive and professional appearance.
Poppins Light
Poppins Regular
Poppins Bold
Font Weights
Only adjust letter spacing if it improves readability. For example, in headlines, some pairs of letters create awkward spaces, so the space between them needs adjusting. Expanding or condensing the space between characters is known as kerning.
Poppins
Primary Fonts & Typography
The primary font is a key element in a brand's visual identity, and it should be consistently used across various communication materials to create a strong and recognizabl brand presence.
Typography Hierarchy
Typography hierarchy, refers to the arrangement and organization of text elements in a way that establishes a clear visual hierarchy, guiding the reader's attention through different levels of importance and information.
Emphasizing Text in Brand Communications
At DomiSource, we use a tiered approach to emphasize text, ensuring clarity and focus while maintaining visual consistency with our brand identity. Here's how to apply each level of emphasis:
Use bold text to draw attention to important keywords or phrases. This level is subtle and effective for highlighting essential information without overpowering the overall design.