A Design That Feels Like a Conversation
Millennials (our core audience) don’t want walls of text, confusing interfaces, or corporate-speak. They want straightforward, friendly, and visually clear experiences that feel as intuitive as their favorite apps.
So, just like Lemonade, we’ve built a playful, conversational tone into every part of DomiSource. Instead of drowning users in industry jargon, we talk like a real person—someone who’s been through the stress of moving and managing a home and wants to make it easier for you.
Our design choices follow the same principle: (make checkmarks orange and no bullets
✅ Clean, modern aesthetics – because home management should feel effortless, not overwhelming. Our neutral, balanced color palette keeps things sleek and easy to navigate, making every interaction feel calm and intuitive.
✅ Friendly illustrations and icons – making complex tasks look simple and approachable.
✅ Conversational UI – our platform guides you step-by-step like a helpful friend, not a textbook.
Everything is built to feel effortless, so you can actually enjoy getting things done instead of dreading them.
Speed and Simplicity Are Non-Negotiable
If there’s one thing millennials don’t have patience for, it’s slow, clunky processes. DomiSource is designed for quick decision-making—because we know you’d rather spend time enjoying your home than managing it.
Our approach to streamlining the experience includes:
✅ Minimal clicks to action – Need to find a local pro? Done in seconds. Need a moving cost estimate? No endless forms.
✅ Mobile-first experience – Because no one wants to sit at a desktop just to book a service.
✅ Personalized recommendations – Based on your home, your needs, and your preferences (without the clutter of irrelevant options).
Just like Lemonade simplified getting insured in 90 seconds, we’re cutting through the noise of home management—giving you the answers and connections you need, without the hassle.
Branding That Feels Like a Movement, Not a Company
Lemonade isn’t just selling insurance—it’s selling a new way to think about insurance. The brand is built on transparency, fairness, and an experience people actually enjoy talking about.
DomiSource is doing the same for home management.
We’re flipping the script on how people interact with home services, making the process as consumer-first as possible.
We’re community-driven, helping people settle into new neighborhoods, connect with local businesses, and support a healthier service ecosystem.
We’re reinventing how homeowners, renters, and service providers interact, making every experience smarter, simpler, and more rewarding.
This isn’t just about making things look better—it’s about building trust and connection in an industry that desperately needs it.